Trade Fair Training
Learn to persuade, inspire & gain customers at trade fairs
Individual in-house training:
We also offer this seminar as an in-house training for your company. In this case, we will tailor the content to your specific needs and to the requirements of the target group.
Also this seminar topic we offer in more than 40 languages.
Trade Fair Training – Training goals:
International trade shows provide an outstanding opportunity to reach many potential clients in a very short period of time. Presenting and selling at trade shows constitutes an essential building block of every sales s
trategy. At the same time, attracting and convincing clients at trade shows and outshining competitors requires a particular set of skills.
This Trade Fair Training seminar allows participants to expand and refine their skill set for product presentations and sales discussions at trade shows.
Target group:
Employees attending, presenting and selling at trade shows.
Seminar contents:
- The particular challenges and opportunities of the international trade show environment
- Effective planning and preparation for trade shows
- Cleverly placing and designing your booth
- Understanding and meeting the expectations of trade show visitors
- Techniques for addressing and attracting visitors at trade shows
- Closing a discussion and agreeing next steps
- Leaving a lasting impression with the visitor
- Effective use of questions in client discussions and for client profiling
- Productive evaluation and follow-up of trade show contacts
Trade Fair Training – Methods:
- Systematic and immediate input & coaching from the trainer
- Practical and activating exercises ( partly video based), role plays, Analysis and Feedback
- Single and group work
- Work on participants cases, if requested
- Flip-Chart journal